Imagine your customer is Indiana Jones, dodging rolling boulders and jumping over spikes, all while trying to reach that elusive treasure: a real human being on the phone. That’s what a poorly designed IVR system feels like. If your phone tree leads customers on an endless scavenger hunt, you’re likely losing them faster than they can say “operator.” Keep your menu options short and sweet like a good movie trailer, offer a callback option for those who prefer not to stay on hold, and most importantly, test your own phone maze. Redesigning your phone menu with customer experience in mind can transform customer frustration into satisfaction.
Brazos Networks provides business phone systems and VoIP solutions for companies in Mineral Wells, Weatherford, and the greater Palo Pinto County area of Texas.
